Rita Pinho Essence
A personal branding journey. Rita Pinho creates living essences, born through ritual and guided by nature, reflecting the energy and moment of the person who receives them.
Client
Rita Pinho Essence
Category
Branding Positioning
Date
BACKGROUND
The challenge was to deeply understand the essence already present in Rita’s work and personal brand, and translate it into a clear identity and message. The goal was to preserve the authenticity of her practice while creating a cohesive narrative that could communicate her vision and offerings with clarity and depth.
SOLUTION
01 . Deep Listening & Discovery
Through a series of dedicated sessions, we explored the essence of Rita’s work, her values, and the intention behind each creation, allowing the authentic core of her personal brand to emerge.
02 . Communication Guide
Based on these insights, I developed a communication guide that brings together visual identity and messaging, providing a clear and aligned foundation for how Rita’s work is expressed and shared.
